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Archive of posts published in the category: SEO/SEM

The Basic Guide To Setting Up A Local SEO Campaign

Maybe you’re a new business, or maybe you’re an already established business, in any case, either way, you always need to establish some kind of business forecasting for your competitors, and forecasting for the world’s technology – those two factors could potentially harm or help your business growth. So you may need to think about SEO campaigning. Having an SEO campaign (Search Engine Optimization) really improves a businesses outlook and overall performance. Also, a localized SEO campaign is even better if you are a new or small company.

After working hours and hours to establish your company, you’ve already done so much work, so adding onto all of that, the need to then configure SEO seems like an impossibly difficult task. Honestly, those hours of super hard work could have only been accomplished by you, the business owner, the one main knowledge source holding the company’s vision and mission statement. The creator is the only one who truly knows his business, the ins, and outs, the purpose, the vision, the mission, the needs, the real reasons behind all of it. But if

SEO is a bit too challenging of a subject, a bit too much to chew, and way too much to tackle, then hiring a third party may be the one saving grace for you. You could try reading these necessary steps and tips to get a feel for what you should do. So, where to begin, here are some first steps to begin your local SEO campaign:

First, start by making a search friendly and search engine friendly website. That sounds like a simple task right? But a lot of people mess up this first step; they make this mistake by thinking it is such a simple task. I can assure you that this step can actually become quite complicated, and in reality, it’s a long, arduous process, and you may need to look for a professional. If you do ultimately end up hiring an SEO professional, make sure you investigate the background of this third-party professional.

Maybe you should check out some references that he should have on hand. If he doesn’t have any reference or websites that he can show you, maybe try someone else. Honestly, this SEO professional should have an entire portfolio of super successful projects and impressive work, and if you are concerned with price, remember that you get what you pay for! Experience is crucial in the Internet business, and references are crucial in SEO campaigning.

If you are utilizing a professional SEO developer or third-party website developer, be vigilant while they are working and follow these simple steps:

First, you need super descriptive keywords and phrases that vary in word length, that accurately depicts your website and company. Next, make sure you use something like WordPress or something similar. Another imperative thing that is needed are about 300 to 400 unique words/texts, some unique and special content, and special words for each page. If you have a list of special keywords or H1 tags that describe the overall gist of your business/website/company, just be sure to include them. Remember, there is a definite need to optimize your website for mobile design.

Most Internet users use mobile devices to do these kinds of searches or any kind of search for that matter. Remember you need ALT tags on every single image that you use, and you need a NAP, (which stands for name address phone number) along with accurate business hours and any other needed information needs to be located in either the header or footer. Both header and footer could have NAP, and somewhere in between, because you want that crucial information to be easily visible and accessible for the consumers to easily find your information.

I mean honestly, this is just the very basic information of an enormous mountain of information. When the job entails search engine optimization specialty, this would be a great place to start. Actually, in big corporations they have entire wings or departments full of employees that specialize in search engine optimization, so taking on this task on your own is quite a big feat.

Next, in creating your localized website, you need to create a Google My Business account. The My Business feature lets you create a profile page for your business that has all of your information in one spot, including client reviews, posts, and information for anything you would need to know if you were a customer looking for a business- that your company specializes in. Consumers can go onto this page and quickly find all of your company’s information including your name, address, phone number, hours, and everything they would need to know to choose you and your business.

Next, you need to set your business apart, and you need to create your own domain name to do that. You definitely should set yourself apart from other local businesses. Having your own domain name makes you an official business and makes you look legit to the public. Make sure your business is categorically correct, which Google actually provides for you. The categories that classify your business are already there for you like finance, lawyer, clothing, etc. A huge factor is when Google determines your local search results. Make sure your service provider in your service area is also correct!

That will also be an important factor in marketing your business through Google and Google maps. You should include some important content from your website into the Google search. Remember to stay up-to-date with updates because they could affect your business and possibly change your information. It’s imperative to consistently check all your media platforms for updates to stay current and relevant.

Now remember Google is not the only place where people search for businesses or companies. Here are a few other places you need to get acquainted with:

There’s yelp, there’s also Foursquare, Bing for business, SuperPages, Localeez, City search, Home Advisor, Inside Pages, Thumbtack, Hopfrog, Yellow Pages, and Better Business Bureau. Also, keep in mind new apps are created every day, so you need to stay current. It will help your business or company for sure. Of course, not all of those sites listed are free for anybody, let alone for business owners, but they’re worth the investment. Their ability to generate views and consumers is phenomenal, but if you can’t do these other websites immediately then don’t strain your monthly finances.

Don’t waste your time, and if you don’t have the money at the time, don’t waste it on other business sites like Foursquare, because you may not need it. Make sure that your NAP information is all accurate across the boards, on every channel of communication such as your name, address, phone number, and hours should be all the same. If you have ever looked up a business and the hours are different on Google then they are on Yelp, then that creates conflict for the visitor. One site may say they’re open, so they waste gas on a trip to your business, and in reality, they are closed. That creates real-life frustration and conflict, and they will most likely never use your company again.

Next, settle in for the long game.

5 Ways You Can Command Your Local SEO Rankings

Are you new to local searching? No idea where to begin. Here are some tips to start your local SEO campaign.

If you looked into SEO strategies, then you know they change over time. When dealing with local SEO, it is more important than ever to have on site and off site strategies to help your business get found. With the competition heating up you need to be at the top of the rankings.

Here are 5 SEO tips that will help improve your business this year:

1. Title and Description are Important

These descriptions including the meta description are HTML and will reflect the content that is posted on the webpage. They are similar to mini ads and should promote the site. The descriptions are very short and need to get right to the main point.

Google increased the main search width to 66 px. This will allow the tag to be between 50 and 60 characters and the descriptions can be up to 200 characters. Be sure to double check the titles, so they are not getting cut short. If you do not know how your tags and titles will look, you can use a program such as SEOmofo or an SEO Plugin for WordPress.

Writing titles and descriptions can be challenging. They need to stand out and need to be attention-getting. Extra words can ruin the entire thing. If the ellipses (…) appear it gives your site an unprofessional look and title will have less of an impact.

Every character is going to count. Here are some tips for writing them:

  • Do not waste space on page names
  • When looking for local customers be sure to include the name of your business and city you are located in. The customers need to be able to find your location.
  • Focus on the targeted keywords and place them near the beginning of the tags.
  • You only have one chance to have a person click your link. Do not waste space.

    An example of a title and description on Google.

2. Directories and Citations

Google has shown that four out of five people use a search engine for local searches. Many businesses are missing out on this opportunity. They do not know how significant their online presence is.

It is essential to have the business listed correctly on sites such as Yelp, Merchant Circle, Citysearch, and similar sites. Check with the local Chamber of Commerce or the newspaper to see if you can have your business listed on there. You can also search directories for your city. Some newspapers will even have a page where you can still list your business right on their page.

Be sure to include the name of your business, the address, and the phone number. This data is fundamental. If something is misspelled, Google will not be able to verify your business. They may post the wrong information or leave your site out of the search results.

3. Google My Business

Google My Business is a directory, but it is very important. Local businesses must claim their company on this page. It is free and will show up in the search results. It will take some work, and some business owners do not want to put in the extra time. It is well worth it.

To claim your business go to the Google My Business page at google.com/business. You will need to go through a verification process, and a postcard with a pin will be sent to the business location. The pin will need to be entered online to verify the

business.

Google wants to make sure your business is legitimate, and you are the owner. Only the owner can claim their business. If you are working with a marketing agency, you will be able to permit them to manage the page. You will still have control over your page even if things do not work out with that agency.

You then need to optimize your page by describing your business, hours, type of business, payments accepted, and related information. Be sure to upload pictures, logos, and some of the products or services that you offer.

Make sure that your listing is complete. If you do not have a location where clients can visit, then you can hide the address.

Veteran SEO expert, Hattie Hudson, from www.coronationim.com/winnipeg-seo/, also reminded us that Bing has a similar page called the Bing Places for Business. The process is similar, and it is worth posting on this page as well. If you need more advice on Google MyBusiness or Bing Places, I strongly advise you to look at Coronation IM locations page concerning this issue. It is extremely helpful.

4. Reviews Matter

Online reviews from customers are critical. A recent survey found that 84 percent of people will trust an online review such as a personal recommendation. Seven out of ten will leave a review if they are asked.

There are several ways you can track and manage the reviews for your business:

  • Reputation Loop
  • Get Five Stars
  • Trust Pilot
  • Vendasta

There are social media platforms including Tiny Tour that will allow you to monitor your business and get alerts. When a review is left, you will be notified. You need to respond to the review especially if it is negative. High quality reviews will also increase your ranking.

5. Use local structured data

Structured data markup is also called schema markup can be added to the code on your website. That will provide additional information about the business. It will sell the products and services that you offer and related data.

Around 31 percent of websites are using this service, and they only use the basic features. You can stand out among your competitors if you use this service.

Google wants to use structured data because it helps determine the content of your site. Google will offer Structured Data Testing so you can see if everything is correct.

Google Data Highlighter will help with coding. For this feature to work your site has to be set up with the Google Search Console.

This is just the necessary information when it comes to using local SEO. These five tips will help you get ahead of the competition and will help you get your business noticed.