Maybe you’re a new business, or maybe you’re an already established business, in any case, either way, you always need to establish some kind of business forecasting for your competitors, and forecasting for the world’s technology – those two factors could potentially harm or help your business growth. So you may need to think about SEO campaigning. Having an SEO campaign (Search Engine Optimization) really improves a businesses outlook and overall performance. Also, a localized SEO campaign is even better if you are a new or small company.
After working hours and hours to establish your company, you’ve already done so much work, so adding onto all of that, the need to then configure SEO seems like an impossibly difficult task. Honestly, those hours of super hard work could have only been accomplished by you, the business owner, the one main knowledge source holding the company’s vision and mission statement. The creator is the only one who truly knows his business, the ins, and outs, the purpose, the vision, the mission, the needs, the real reasons behind all of it. But if
SEO is a bit too challenging of a subject, a bit too much to chew, and way too much to tackle, then hiring a third party may be the one saving grace for you. You could try reading these necessary steps and tips to get a feel for what you should do. So, where to begin, here are some first steps to begin your local SEO campaign:
First, start by making a search friendly and search engine friendly website. That sounds like a simple task right? But a lot of people mess up this first step; they make this mistake by thinking it is such a simple task. I can assure you that this step can actually become quite complicated, and in reality, it’s a long, arduous process, and you may need to look for a professional. If you do ultimately end up hiring an SEO professional, make sure you investigate the background of this third-party professional.
Maybe you should check out some references that he should have on hand. If he doesn’t have any reference or websites that he can show you, maybe try someone else. Honestly, this SEO professional should have an entire portfolio of super successful projects and impressive work, and if you are concerned with price, remember that you get what you pay for! Experience is crucial in the Internet business, and references are crucial in SEO campaigning.
If you are utilizing a professional SEO developer or third-party website developer, be vigilant while they are working and follow these simple steps:
First, you need super descriptive keywords and phrases that vary in word length, that accurately depicts your website and company. Next, make sure you use something like WordPress or something similar. Another imperative thing that is needed are about 300 to 400 unique words/texts, some unique and special content, and special words for each page. If you have a list of special keywords or H1 tags that describe the overall gist of your business/website/company, just be sure to include them. Remember, there is a definite need to optimize your website for mobile design.
Most Internet users use mobile devices to do these kinds of searches or any kind of search for that matter. Remember you need ALT tags on every single image that you use, and you need a NAP, (which stands for name address phone number) along with accurate business hours and any other needed information needs to be located in either the header or footer. Both header and footer could have NAP, and somewhere in between, because you want that crucial information to be easily visible and accessible for the consumers to easily find your information.
I mean honestly, this is just the very basic information of an enormous mountain of information. When the job entails search engine optimization specialty, this would be a great place to start. Actually, in big corporations they have entire wings or departments full of employees that specialize in search engine optimization, so taking on this task on your own is quite a big feat.
Next, in creating your localized website, you need to create a Google My Business account. The My Business feature lets you create a profile page for your business that has all of your information in one spot, including client reviews, posts, and information for anything you would need to know if you were a customer looking for a business- that your company specializes in. Consumers can go onto this page and quickly find all of your company’s information including your name, address, phone number, hours, and everything they would need to know to choose you and your business.
Next, you need to set your business apart, and you need to create your own domain name to do that. You definitely should set yourself apart from other local businesses. Having your own domain name makes you an official business and makes you look legit to the public. Make sure your business is categorically correct, which Google actually provides for you. The categories that classify your business are already there for you like finance, lawyer, clothing, etc. A huge factor is when Google determines your local search results. Make sure your service provider in your service area is also correct!
That will also be an important factor in marketing your business through Google and Google maps. You should include some important content from your website into the Google search. Remember to stay up-to-date with updates because they could affect your business and possibly change your information. It’s imperative to consistently check all your media platforms for updates to stay current and relevant.
Now remember Google is not the only place where people search for businesses or companies. Here are a few other places you need to get acquainted with:
There’s yelp, there’s also Foursquare, Bing for business, SuperPages, Localeez, City search, Home Advisor, Inside Pages, Thumbtack, Hopfrog, Yellow Pages, and Better Business Bureau. Also, keep in mind new apps are created every day, so you need to stay current. It will help your business or company for sure. Of course, not all of those sites listed are free for anybody, let alone for business owners, but they’re worth the investment. Their ability to generate views and consumers is phenomenal, but if you can’t do these other websites immediately then don’t strain your monthly finances.
Don’t waste your time, and if you don’t have the money at the time, don’t waste it on other business sites like Foursquare, because you may not need it. Make sure that your NAP information is all accurate across the boards, on every channel of communication such as your name, address, phone number, and hours should be all the same. If you have ever looked up a business and the hours are different on Google then they are on Yelp, then that creates conflict for the visitor. One site may say they’re open, so they waste gas on a trip to your business, and in reality, they are closed. That creates real-life frustration and conflict, and they will most likely never use your company again.
Next, settle in for the long game.
Now just remember that search engine optimization is pretty much a marathon and not a sprint to the finish! Now once all that startup work is taken care of, it’s time just to buckle up and settle in for the ride. But remember to check to see where your traffic is coming from. Is it Facebook, do you have ads out there that they’re clicking, how are users interacting with your site, and where would it be economical to implement improvements and enhance visibility to more people? Figure out that information to enhance the experience for your customers.
Maybe you should consider social media a little bit more like Facebook, Instagram, Snapchat, to maybe blogging as a serious marketing tool. People tend to listen to their friends on social media, so make sure your social media presence is visible.Manual link building is also an important component of long-term local SEO. The company called Moz gives a good thorough rundown of local link building strategies on their blog:
A link chain stretches across the field so do something newsworthy to get links from local news sites – controversy and charity are good avenues for this tactic. Try to apply for local business awards like “best of “ competitions because the winners of these kinds of silly local competitions, often get a lot of links which result in more visibility for their business. That means being locally involved helps in-person marketing along with online marketing.
Maybe you could sponsor a local club or start a fundraising campaign for someone or some family in need. A local scholarship fund that incorporates ‘business for students’ who are interested in your business. You could do student and teacher discounts, or alumni discounts, which are a fantastic idea to get kids talking in school.
A large public school is another amazing place where people congregate, and it would be great for your business to be a topic of discussion.Now the last thing you should do is outsource! Search engine optimization is super complicated, time-consuming, and very nuanced. You shouldn’t feel bad if you don’t have the mental or physical energy to actually implement this for your own business. I mean that’s why companies have complete departments of employees that handle SEO issues.
Remember, you’re not alone when it comes to SEO. Companies like those at http://www.getcometseo.com are out there and willing to help you! Check them out today for a free evaluation.