Internet Marketing Techniques that can Help in Boosting Online Presence

If you have this strong desire of getting an online presence, then internet marketing is the right option for you. There are a large number of people who find internet marketing interesting but there are actually very few people who try this option. This is due to the fact that they do not have sufficient knowledge about internet marketing.

What is Internet Marketing?

Internet marketing is the procedure of promoting a business on the internet or the World Wide Web. There are many businessmen who find it overwhelming to understand terms like content marketing, Search Engine Optimization, keyword phrases, Pay-Per-Click, Cost-Per-Click and many more things. There are some internet marketing techniques that can help both professional businessmen and newbies in boosting their business online. The techniques are as follows:

Email Marketing

One of the most common activities online is going through emails. Around 94% people receive and send emails online while 86% people use the search engine and 61% make use of social media. As per reports from studies conducted with different marketing professionals, email marketing is considered one of the most powerful and beneficial internet marketing techniques. Emails can effectively be used for connecting with the audience and for building a brand with the use of information on sales, discounts and by offering useful and valuable information to the audience.


Another effective method of boosting a business online; catching the attention of the customers and maintaining relations with present customers is blogging. Regularly updated and fresh content helps in engaging the target audience and in gaining good website rankings on the search engines.

5 Ways You Can Command Your Local SEO Rankings

Are you new to local searching? No idea where to begin. Here are some tips to start your local SEO campaign.

If you looked into SEO strategies, then you know they change over time. When dealing with local SEO, it is more important than ever to have on site and off site strategies to help your business get found. With the competition heating up you need to be at the top of the rankings.

Here are 5 SEO tips that will help improve your business this year:

1. Title and Description are Important

These descriptions including the meta description are HTML and will reflect the content that is posted on the webpage. They are similar to mini ads and should promote the site. The descriptions are very short and need to get right to the main point.

Google increased the main search width to 66 px. This will allow the tag to be between 50 and 60 characters and the descriptions can be up to 200 characters. Be sure to double check the titles, so they are not getting cut short. If you do not know how your tags and titles will look, you can use a program such as SEOmofo or an SEO Plugin for WordPress.

Writing titles and descriptions can be challenging. They need to stand out and need to be attention-getting. Extra words can ruin the entire thing. If the ellipses (…) appear it gives your site an unprofessional look and title will have less of an impact.

Every character is going to count. Here are some tips for writing them:

  • Do not waste space on page names
  • When looking for local customers be sure to include the name of your business and city you are located in. The customers need to be able to find your location.
  • Focus on the targeted keywords and place them near the beginning of the tags.
  • You only have one chance to have a person click your link. Do not waste space.

    An example of a title and description on Google.

2. Directories and Citations

Google has shown that four out of five people use a search engine for local searches. Many businesses are missing out on this opportunity. They do not know how significant their online presence is.

It is essential to have the business listed correctly on sites such as Yelp, Merchant Circle, Citysearch, and similar sites. Check with the local Chamber of Commerce or the newspaper to see if you can have your business listed on there. You can also search directories for your city. Some newspapers will even have a page where you can still list your business right on their page.

Be sure to include the name of your business, the address, and the phone number. This data is fundamental. If something is misspelled, Google will not be able to verify your business. They may post the wrong information or leave your site out of the search results.

3. Google My Business

Google My Business is a directory, but it is very important. Local businesses must claim their company on this page. It is free and will show up in the search results. It will take some work, and some business owners do not want to put in the extra time. It is well worth it.

To claim your business go to the Google My Business page at You will need to go through a verification process, and a postcard with a pin will be sent to the business location. The pin will need to be entered online to verify the


Google wants to make sure your business is legitimate, and you are the owner. Only the owner can claim their business. If you are working with a marketing agency, you will be able to permit them to manage the page. You will still have control over your page even if things do not work out with that agency.

You then need to optimize your page by describing your business, hours, type of business, payments accepted, and related information. Be sure to upload pictures, logos, and some of the products or services that you offer.

Make sure that your listing is complete. If you do not have a location where clients can visit, then you can hide the address.

Veteran SEO expert, Hattie Hudson, from, also reminded us that Bing has a similar page called the Bing Places for Business. The process is similar, and it is worth posting on this page as well. If you need more advice on Google MyBusiness or Bing Places, I strongly advise you to look at Coronation IM locations page concerning this issue. It is extremely helpful.

4. Reviews Matter

Online reviews from customers are critical. A recent survey found that 84 percent of people will trust an online review such as a personal recommendation. Seven out of ten will leave a review if they are asked.

There are several ways you can track and manage the reviews for your business:

  • Reputation Loop
  • Get Five Stars
  • Trust Pilot
  • Vendasta

There are social media platforms including Tiny Tour that will allow you to monitor your business and get alerts. When a review is left, you will be notified. You need to respond to the review especially if it is negative. High quality reviews will also increase your ranking.

5. Use local structured data

Structured data markup is also called schema markup can be added to the code on your website. That will provide additional information about the business. It will sell the products and services that you offer and related data.

Around 31 percent of websites are using this service, and they only use the basic features. You can stand out among your competitors if you use this service.

Google wants to use structured data because it helps determine the content of your site. Google will offer Structured Data Testing so you can see if everything is correct.

Google Data Highlighter will help with coding. For this feature to work your site has to be set up with the Google Search Console.

This is just the necessary information when it comes to using local SEO. These five tips will help you get ahead of the competition and will help you get your business noticed.

Investing Money on SEO Service for your Business?

Logically there is no reason for pumping your resources into anything that will not bear fruit. Search engine optimization using keywords has been used to increase the visibility of different websites for a long time. Some of the key players in this business include Google, Yahoo, and Bing. These search engines only continue to thrive because of the high demand for the services that they render. As technology advances, the tools used by the search engines also improve. This just means that the SEO can only get better.

Why should you invest in search engine optimization?

An SEO simply makes your website to be more visible on the internet whenever potential visitors conduct a search. There more visible your business/site is the more you stand to gain regarding profits. This is because you will have more visitors to your site and that will translate to more buyers of whatever that you will be selling.

With the right keyword combination, SEO provides a good platform for growth even for small businesses.

Additional resource: SEO Edmonton Experts | Alberta Search Engine Optimization Company

Think of it as an employee who will do all the marketing for you so that you can concentrate on the sales. It is a smart way of handling online businesses.

By optimizing your website, SEO will make the site not only more credible but also relevant.

It has been tried and tested, and the fact that is widely used is proof enough that it works. This aspect makes it very reliable.

Judging from the rate of growth and their popularity it can be concluded that they are here to stay. So you do not have to worry about investing in something that may not last.

A good marketing strategy is vital for the growth of any business. SEO works to reach as many potential clients as possible. Compared to other online marketing tools, SEO is more cost effective. A small investment can turn into significant returns in no time.

Additional resource: Is SEO Cost Effective? –

Being a ‘big deal’ in online marketing, SEO stands to gain a lot from the high projection of internet use especially the access by use of smartphones.

SEO simply feeds you with the information that intrigues most clients about your product. This will help you to have a site with more relevant information rather than a collection of words that no one cares about.

SEO is very popular and used even by your competitors; it is only fair that you have the same marketing chances as them.

Things you should know about SEO

Whereas in some cases the results might be prompt, in most cases you will have to be patient as it will take hours, days or even weeks before getting tangible results.

Additional resource: How Long Does SEO Take To Start Working?

You will have to invest a substantial amount for you to secure better returns/results.

Your results will largely depend on your site’s content. You could be on the first page or not.

You do not have full control in SEO; only the search engine itself does.

If you do not adhere to the search engines algorithms, you could be penalized.

This article was written by the best SEO in Edmonton

Edmonton SEO Guy
4935 55 Ave NW #216 Edmonton, AB T6B 3S3
(604) 728-7657

Internet Marketing For Contemporary Art & How To Market Your Art

Art is a method of locating beauty on earth and including a feeling of joy to our lives. This art addresses the spiritual and moral facets of human lives. Contemporary art attempts to pull in the interest of all of these types of people, even the previous type. There’s no foolproof method which will have the ability to help you understand contemporary art. Contemporary art can be utilized to enhance spaces. Selecting contemporary for your house can be a rather exciting approach.

The painting can truly help in offering an excellent new appearance to the outdoors of your residence. The first known cave paintings were produced around 40,000 decades before, the Upper Paleolithic period. Music art provides endless methods to decorate and infuse your house with charm. Hence it is quite essential to read the many painting styles to comprehend the subtle strokes of each artwork. Silkscreen painting, usage of acrylic colors, also became extremely popular.

Contemporary art is gaining rapid recognition within this modern era that’s why lots of talented artists are nowadays working within this field. Contemporary art is an exact new concept that is the reason why many individuals aren’t fully conscious of it. Other wildlife art within this movement contains a tiger in Surprised!

Contemporary art galleries and artists selling contemporary art paintings are going to need internet marketing and SEO companies to find and market to their customers. They need to find out how to get their paintings online and find potential clients.

SEO or Search Engine Optimization

Social Media

Yet another powerful and beneficial internet marketing tool is social media. However, it is not necessary for you to put in a good amount of time being on each and every social media platform. You must carry out a thorough research and try pinpointing the platforms that are most influential for online business. it is always better to have at least one perfect social media platform instead of using several platforms that are poorly managed.

This is the procedure of organizing the business website in such a way that the major search engines list the website on their search page results. The unpaid and organic traffic includes the way you insert phrases and words called keywords on the pages of your website. The keywords are the terms or the phrases that the customers use when looking for services and products that are sold on the internet.

Content Marketing

In case your business website does not possess valuable and good content that serves to be useful for the audiences, your online business will have no value at all. Proper content is very important for your website because it can be watched, read, shared and listened to. Therefore, it is important for you to deliver top quality content on a regular basis. You must try and create your website content for the audiences to listen to, watch and read. Avoid stuffing keywords in your articles, blogs and web pages.